Favorite Brand Paper Research Example | Topics and Well Written Essays - 1000 words

Favorite Brand - Research Paper Example The brands quality is evidenced by celebrity endorsing it, particularly by the athletes. For instance, Lance Armstrong chose to wear Oakley products in the Winter Olympics in 2006. Also, in 2010, the miners who got trapped in a mine for seventeen days in Chile were offered Oakley sunglasses to protect their retinas after reaching the ground during the saving pursuit. The military, Hollywood stars, and royalties are also among the users of Oakley products. Eldridge (2011) asserts that, Oakley products are not only worn for fashion purposes, but owing to the quality thereof. Indeed the fusion of science with art has enabled athletes redefine what is thought to be impossible physically. The exclusive research and technology as evidenced by the ideal balance 3-point frames, which are calculated at providing the user with optimum optical alignment, comfort and stability makes the Oakley brand stand out. The pressure points inherent in ordinary frames are obviated from Oakley frames while facilitating an accurate and sharp vision. Much emphasis is paid on the clarity and sharpness of the image that the prospective user should acquire, as such; the Oakley products have High Definition Optics (HDO) lenses. Oakley lenses also ensure that no harmful ultraviolet or blue light penetrates to the eyes of the user (Eldridge, 2011). The lenses are designed is such a way that the harmful rays get filtered into the lens as opposed to a mere coating that can run out with the passage of time. Oakley offers a variety of options for the prospective user in terms of color and style. For instance, there are iridium and polarized lenses, whereby iridium refers to a coating with the ability of cutting some light and enhancing others, whereas polarized lenses prevents bouncing light from other surfaces from reaching the eye. The SwitchLock feature enables users to vary the lenses promptly in order to grant optimum visibility in various situations.

MFRD Essay Example | Topics and Well Written Essays - 2000 words

MFRD - Essay Example Further NB has earned 12. 88% on capital employed as against industry average of 18.5%. According the profitability performance of the company is quite inefficient when compared with industry averages. Liquidity is the strong point of NB and it can be said that the company is in a position to meet it current obligations as and when those become due. The current ratio of NB is 2.14: 1 and that is quite strong when compared with industry average of 1.9: 1. Similarly the company’s quick ratio of NB is 1.52 as against industry average of 1.27. It has established that current ratio of 2:1 and quick ratio of 1:1 is considered optimum for any industry, and in case of NB both the ratios are above the required standard. Therefore NB can be considered as a solvent company that will meet its current liabilities as and when those become due. For analyzing the efficiency of the company four ratios are considered in this assessment. Total asset turnover that analyzes the effective utilization of total assets in generation of sales is 3.13 times and that is marginally behind the industry average of 3.91. Stock turnover ratio reflects liquidity of the stocks of the company. The company has rotated its stocks during 2008 for 13.93 times as against industry average of 18.3 times. Therefore company lacks efficiency on the aspect of rotating its stocks to meet cost of sales as per industry standards. As far as credit period is concerned, the company takes 40.43 days in collection of credit sales as against industry average of 52 days. On the other hand suppliers provide 36.9 days of credit for purchases and the industry average is 49 days. In other words company is managing credit sales collection and credit purchase payments quite effectively, and probably that is the reason for its sound liquidity. Above all 44.55 % of total assets have been financed by debt capital. The industry average is lower than this of